Jack Sheffield
I graduated high school in 2019 from Lewis Palmer HS in Monument, CO. I played Ice Hockey starting at 7 years old and have always had a passion for athletics and design.
I began working at the US Air Force Academy at Falcon Stadium as a facility manager. During my time there I worked various rolls in addition to my facility management duties, including Football Equipment and an internship with the Football Creative staff. I was tasked to assist with recruiting material for the Air Force Football team, this included creating mailer + social designs, player photoshop cutouts, and recruiting photo retouching.
I moved on to full time creation in the Fall of 2021, I began working with We Ball Sports as a graphic designer with a limited role, but as the company began to progress, my role expanded. I was responsible for the oversight of weekly video productions capturing high school football games in the state of Georgia, which was used to generate traction via all social platforms (Instagram, TikTok, YouTube, X, etc.).
I established the brand image and acquired all needed assets including Primary/Alternate Fonts, Brand Textures, Color Palettes, and Imagery. In accordance with creating a brand image, I maintained this image via direct to consumer and social media platforms by creating digital media including graphics, short form content (IG & TikTok), long form content (YouTube), as well as updating the WBS website.
During my time at WBS, I was a critical factor in generating over 200K+ followers, and 2M+ engagements.
I am currently a Freelance Designer and work directly with SHOC Visors. During my time with SHOC, I have implemented a similar strategy that focuses on generating engagement, and product traffic that ultimately turns viewers into customers.
I am experienced in email marketing, which includes marketing strategy, Search Engine Optimization, creating customer automations & campaigns, as well as SMS marketing. In addition to email marketing, I am experienced in Social Media Management. This includes daily scheduling/posting, creating social media plans, creating and captioning content, identifying social trends and audio, & more.